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规划管理

品牌是无形资产的实质,商标是品牌的表现形式;
品牌的规划管理是指品牌运营主体对特定的产品或服务进行品牌定位,品牌文化建设,品牌形象设计,品牌广告推广,以及对关系产品或服务的开发、设计、生产、销售。
品牌规划是前置进行的;
品牌规划就是制定品牌的发展蓝图,通常先从品牌取名开始。品牌取名应该充分考虑显著性问题,并充分尊重相关公众的文化传统,避免庸俗或政治色彩。品牌规划的第二步是商标设计,不管是文字还是图形商标设计,不管商标风格和题材,这一过程艺术美感才是第一位的,要经得起公众眼光的考验。第三步是商标注册和相关版权、专利保护措施。第四步是与品牌有关的一系列形象设计,这个环节的核心问题是相关公众感知有机统一问题,视觉统一已是基本做法,听觉等其它感觉统一性在品牌形象设计中也越来越受到重视。品牌规划的其它环节因行业而异。
品牌管理则贯穿整个品牌运营过程。
品牌管理的核心问题是管理者的价值观问题,管理者的价值理念决定着品牌的特性,而品牌特性的社会认可度是考核品牌成长的首要要素。
品牌规划管理是一个专业性很强的系统工程,通常需要第三方代理进行,财富商标团队在这方面积累了丰富的经验,能够为客户提供优质的服务。
 
The brand is the core of the intangible assets, the trademark is the express form of the brand.
Planning and management of the brand is the brand operator to do the Brand Position, Brand Culture Build, Brand Image Design and Brand Advertising Promotion for the given products or service, as well as to development, designment, production and sales for the related products or service.
Brand planning is the front ;
Brand planning is to make the blueprint of the brand development. Usually, it starts from the brand name. Brand name need to full consider the significan, and should full respect for the cultural traditions of the relevant public to avoid vulgar or political color.
The second step of the Brand planning is the logo design, no matter it is the words or Logo design, regardless of trademark style and theme, the artistic beauty of this process is the first, it needs to withstand the test of the public eyes.
The third step is the trademark registration and copyright, patent protections.
The fourth step is a series image design of the brand, the key problem of this procedure is the apperceive can be organic united by the correlation public, a unified vision is the basic approach, uditory and other sense of unity in the design of brand image is more and more important. Other sectors of the brand planning varies by industry.
Brand management throughout the brand operation process.
The core issue of brand management is the values of the managers, the values of the managers decided to brand characteristics, but the social recognition of the brand is the primary elements of the assessment of brand growth.
Brand planning and management is a highly professional systems engineering, and usually require third-party agent. Fortune Trademark team has accumulated a full experience in this regard, can  provide quality service to the customers.


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